Ideas worth thinking about.

We write about the problems we see, the industries we question, the products we build, and the lessons we learn along the way. Just ideas, observations, experiments, and perspectives worth sharing.

• 2 September 2026 / 1 min read Nobody is searching for your company name Ranking first for your own name proves nothing. The people worth finding do not know you exist yet, and they are typing something else. Read it
• 18 August 2026 / 1 min read What a website actually costs The quote is the smallest number in the project. Here is the rest of it, written down before you agree to anything. Read it
• 1 August 2026 / 1 min read Speed is the whole argument Half your visitors leave before a slow page finishes drawing. Here is what actually moves the number, and what only looks like it does. Read it